New corporate identity
It goes without saying the introduction of a new name should go hand in hand with a new corporate identity. As a member of the Flexfamily, the group’s distinctive orange fingerprint has been incorporated in Aelbers’ new logo. “This shows Aelbers’ specific DNA”, Peter indicates. Every company is unique and has its own character within Flexfamily. And that’s no different at Aelbers. “We have a very diverse team which always goes the extra mile and is truly committed. We demonstrate that we do more than is expected of us with the orange AE initials, which stand for Always Extra.” The new corporate identity has made Aelbers fresh, innovative and striking!